Building a scalable Multi-Channel Campaign for k-12 Summer Learning
Role: Campaign Design, Production Design, Templating
Scope: I developed the visual campaign for Sloan Museum's 2026 Hands On Summer Camps & Workshops, creating a cohesive marketing system that promoted more than 50 educational programs across print, environmental graphics, and digital channels. The campaign balanced playful, family-friendly visuals with clear information architecture, making registration simple while maintaining consistency across every touchpoint.
Timeline: Spring 2026
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Marketing more than 50 camps and workshops presents a unique production challenge. Throughout the registration season, individual programs often require targeted promotion based on enrollment needs, making it impractical to design every marketing asset from scratch.
To streamline production, I created a library of editable Photoshop templates for social media, email, and web graphics. With predefined layouts, typography, and layer structures, the marketing team could quickly update featured programs, photography, and age groups while maintaining a cohesive visual identity. The result was a scalable campaign system that allowed marketing efforts to remain agile without sacrificing brand consistency.
Design Process
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Design Process *
11x17 Door Poster
8.5x5.5 Postcard mailer
Rack Card
social media graphics designed using the template I created.
